Personal branding is an increasingly hot topic.
This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand.
[1.25] Introduction to personal branding
[4.15] Examples of personal branding – being the face of a business
Kayla from Tribe Skincare
[5.12] How Jane- the creator of Showpo has created her personal brand
[5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business
[7.09] Why Tim Ferriss is a strong personal brand
[7.50] Pros to having a personal brand
[8.15] How personal branding has helped @realradfood’s business
[8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes
[9.25] How you create value and get the ball moving on your personal brand
[9.48] Why it’s important to determine the value you’re creating for your audience
[11:05] @allaboutannieblog personal brand about Endometriosis
[12.00] Cons about personal branding
[12.39] Tony Robbins and his personal branding strategy
[13.15] How a scandal can affect your personal brand & your linked businesses
[13.48] Elon Musk’s personal brand pros and cons
[14.22] Logan Paul implications of having a strong personal brand when experiencing a scandal
[16.20] Why YouTubers are such effective examples of personal brands and the influence they can have
[17.22] How to monetise a personal brand
[17.58] How Tash monetised
[19.50] Strategies to monetise a personal branded account
[20.17] How affiliate sales work
[20.29] @theskinnyconfidential and how she uses affiliate sales
[21.42] @thefitfoodieblog and how she has created a service from having a personal brand
[22.48] Recap: Products, services, collaborations, affiliation sales
[23.03] How to grow your personal brand
[24.05] How travel influencers/photographers use collaboration for growth
[26.57] The common thread amongst successful personal brands
[28.37] Recap
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